SEO PlaysAll free plays, by category
Every play here is free in full: what you get, the steps in the order you would run them, how to verify it worked, and the evidence behind it, each with a last-reviewed date. The set keeps growing, and a play whose evidence stops holding up is rewritten or retired.
AI Search (GEO)
Become a source ChatGPT and AI Overviews cite, and measure whether you are one.
How to get your site cited by ChatGPT and AI Overviews
One page reshaped so assistants can quote it, plus a fortnightly check on whether ChatGPT and AI Overviews have started citing you.
effort Simpact 4/5
How to rank on ChatGPT: get into the sources it reads
The pages ChatGPT pulls its answers from in your niche, listed, and your product placed in the ones that take listings or pitches.
effort Mimpact 4/5
How to rank in Google's AI Overviews
Your pages ranking 4-15 restructured so the AI Overview can quote them, using the controls Google documents rather than any special markup.
effort Mimpact 3/5
Perplexity SEO: mine its citations, then become one
A prospect list built from the sources Perplexity already trusts in your niche, plus one page of yours shaped into the format it cites.
effort Simpact 3/5
GPTBot and friends: let AI crawlers in, then verify they visit
A robots.txt that admits exactly the AI crawlers you want, and log-level proof of which ones actually visit your site.
effort Simpact 3/5
See the exact searches ChatGPT runs, then target them
The literal search queries ChatGPT issues behind an answer in your niche — a keyword list no tool exports — and pages aimed at them.
effort Simpact 3/5
Links & Authority
Build the links a new site can get today, then the assets that earn links on their own.
How to get the first backlinks for a brand-new domain
Twenty to forty live directory listings — the one link source that needs nobody to say yes — screened so you only submit where a link helps.
effort Mimpact 3/5
Turn unlinked brand mentions into backlinks
Every page that names your brand without linking to it, found with free tools, plus the three-sentence ask that turns it into a link.
effort Simpact 4/5
HARO is gone. These journalist-request platforms still work
A daily twenty-minute pipeline of journalist requests from free platforms, and the pitch shape that lands quotes on real news domains.
effort Limpact 4/5
Broken link building, with the recency twist that doubles replies
A list of dead pages your prospects still link to, a live replacement on your site, and a pitch ordered by who linked most recently.
effort Mimpact 3/5
Resource page link building: offer the tool, not the article
Placements on curated links-and-resources pages in your niche, using the one offer shape that roughly doubles acceptance.
effort Mimpact 2/5
Ship a tiny free tool that earns backlinks while you sleep
One single-purpose free tool page that attracts links passively for years — the highest-ceiling free tactic in our research.
effort Limpact 5/5
Content & Programmatic
Decide what to publish, and when scale helps instead of hurts.
How to do programmatic SEO without tripping Google's scaled-content policy
A programmatic section that indexes and earns impressions, validated on 50 to 100 pages before you spend anything on 10,000.
effort Limpact 4/5
Content decay: find it in Search Console and refresh your way back
Your decaying pages found in ten minutes of Search Console filtering, and a refresh routine that recovers positions without new writing.
effort Simpact 4/5
Keywords & Niches
Pick queries you can win this year and niches with room for a small site.
Find low-competition keywords by reading the SERP, not the score
A repeatable ten-minute hand-check of whether you can win a keyword this year, catching the winnable SERPs difficulty scores miss.
effort Simpact 4/5
Reddit keyword research: mine the questions tools report as zero
A keyword list phrased the way people actually ask, mined from your niche's subreddits, plus free alerts when the questions recur.
effort Simpact 3/5
On-Page
Lift pages you already have with better titles, structure, and internal links.
Technical
Keep crawl, indexing, and sitemap problems from capping everything else you do.
Local & Vertical
Win the queries tied to one place or one industry, where national sites compete least.
Measurement & Maintenance
Read Search Console properly, catch decay early, and hold the rankings you won.
More plays are on the way.
The free plays stay free. The full set becomes a one-time purchase later, not a subscription, and the launch email is the only email you will get.